In Dickens's words, "This is a good era, but also a bad era." We know that in the outdoor field, LED displays have irreplaceable advantages, and LED displays can indeed make cities cleaner. But we should also see that, at present, negative news reports that disturb the people due to LED displays are becoming more and more frequent. Both LED display manufacturers and outdoor display operators should see clearly if a product is being used more and more. When more users object, its path will only become narrower and narrower. In this double-sided era, with the rapid development of the national economy and the continuous improvement of productivity, the LED display industry is gradually being valued as an emerging field of energy saving and environmental protection. At the same time, in recent years, there have been frequent negative news such as the overall economic downturn, the devaluation of the renminbi, the decline of the manufacturing industry, and the bankruptcy of small and medium-sized enterprises. Good times?
Bobangcheng: Bagaimanakah pengeluar paparan LED mencari peluang dalam cabaran
Looking back on the past year, the "winter theory" has been repeatedly mentioned when talking about the development of the led display industry. The so-called cold winter means that under the influence of the "big environment", mergers and acquisitions take turns in the industry, and the wave of bankruptcy is approaching. Because of the lack of experience and mental preparation to deal with the "cold winter", companies feel panicked for a while.
In fact, there is no doubt that the growth rate of the LED industry slowed down in 2015, but the stability and consistency of national policies also laid the foundation for the continued stable development of the market in 2016. Although the LED display industry has gone through a period of dormancy, more companies still choose to take root in the industry, face the new normal of the economy by increasing their own adjustment efforts, and use hard work to improve the efficiency and ability of business operations, and drive the entire industry Upward development is the foundation for resisting the "winter".
As mass consumer demand moves towards individualization, led display technology and market segments are further developed, the future opportunities for led display companies are gaining momentum like tigers, and they will do a lot. In the new year of 2016, as LED display people, we are united, accumulate, and think more from the value level. We firmly believe that the prospects of the led display industry will be bright, and we will definitely be able to look forward to a bright tomorrow and embrace a good era!
"Thirteenth Five-Year" LED display industry key points
2016 is the first year of the "Thirteenth Five-Year Plan" and the full implementation year of Made in China 2025. Li Wei, director of the Development Research Center of the State Council, emphasized: "my country will have at least three development constraints during the 13th Five-Year Plan period: from the perspective of the international market, the external demand constraints for development have been significantly enhanced; the demographic structure has undergone transitional changes, and the development of labor cost constraints will continue. Increase; the resource and environmental load is approaching or reaching the upper limit of carrying capacity, and the development of resources and environmental constraints have been significantly enhanced." my country's LED display industry has been developing steadily, and the overall scale has increased year by year. It has now become an important part of the economic industry chain development, in the social economy It has been widely used in various fields.
During the "Twelfth Five-Year Plan" period, the LED display application industry attaches great importance to independent innovation and development, continuously develops new products to lead the market, and forms a standardized series of products. Looking forward to the "Thirteenth Five-Year Plan", the LED display industry will also actively adapt to the new normal of economic development, follow the pace of China's economic development, and while leading the market, it will intensify innovation and demonstrate a thriving emerging industry image.
1. Increasing labor costs and automatic intelligence need to be strengthened
According to the National Bureau of Statistics, in 2014, the working-age population between 16 and 60 years old in China was 915.83 million, a decrease of 3.71 million from the end of 2013. With the intensification of population aging and the rapid decline of the labor force, China's labor competitiveness in global trade has been declining. The rise in labor costs also means that corporate profits are declining.
As we all know, for companies, profit is the source of life, and how should many companies deal with the embarrassment of rising labor costs and declining profits? At present, many domestic enterprises have begun to launch new business models of intelligent manufacturing to create intelligent management and services. It is reported that a large daily necessities company has adopted international advanced production equipment in its production line. The finished products after production are automatically palletized by robots, and the palletized products are automatically sent to the automated three-dimensional warehouse by an unmanned shuttle.
In LED manufacturing companies, the technology of "machine substitution" has gradually emerged, which uses automation, scale, and standardization to achieve lean production, reduce costs, increase market competitiveness, and standardize industry quality. This will all contribute to the LED display industry. The future development of the company points out the direction. From 2014 to 2020, the Shenzhen Municipal Government will allocate 500 million yuan each year to use direct funding, equity funding, and loan interest subsidies to subsidize robotics, wearable devices and smart equipment industries for 7 consecutive years. With the successive introduction of "machine replacement" support and capital subsidy policies in various places, the process of production automation of led display companies will also accelerate.
2. The core technology is the key to fierce export competition
With the rapid development of economic globalization, China's economy is gradually integrating with the world, and more and more Chinese products are entering the international perspective, and LED display products are no exception. Although the domestic LED display industry market is huge, due to the lack of industry standards, product quality is uneven, false counterfeit products are frequent, and rights protection costs are high. In addition, due to the high profits of overseas sales, many companies have chosen to export. road.
As early as 2012, China's led display industry had already accounted for the vast majority of the global market. After rapid development, the entire industry had an output value of more than 20 billion. In recent years, the global economic development has been accelerating, and price wars have been staged among various LED display industries. Enterprise competition has intensified. Although the export volume has been increasing year by year, foreign trade export problems have frequently occurred, trade barriers, rising costs, and a series of problems. Then exposed.
In the rapidly changing international situation, why has China's foreign trade been shot frequently and faced with various problems? In the final analysis, mastering the core technology is the key to competition. Relevant data show that only 20 percent of the national export companies have their own brands, and the export of independent brands accounts for about 1 percent of the country's total exports. The phenomenon of "branding" in trade is still very common. Once the investigated Chinese LED products are deducted with high anti-dumping duties, they will lose their price advantage, and their competitiveness will be greatly reduced for domestic products that lack brand effectiveness.
Therefore, as a LED display company, it is necessary to maintain a calm mind to understand the root cause of foreign trade export problems, instead of blindly following the trend and advancing rashly. As a new type of technology product, led display screens are widely used worldwide, but many companies have neglected that blindly relying on exports will not enable the LED industry to achieve long-term development. Only by increasing the research and development of core technologies, can my country's LED display industry progress. Only by transforming from "Made in China" to "Created in China", improving product quality, and changing the bad impression of low prices and low quality in the world, can we truly do A major exporting country that masters the core technology of LED display.
